Here's this morning's challenge question: American Consumers spent $25 BILLION on this in 2011, up $10 billion from 2010. On what?
It's VIDEO GAMES!
Here's the breakdown:
http://www.theesa.com/facts/index.asp
Not surprisingly, the listener to come through with the answer this morning was 12-year old Jack. Unexpectedly, though, he told me he's not much of a gamer - he was on his way to swimming and prefers time outdoors. Love that!
And Jack's mom was grinning from ear-to-ear with the realization that Jack's going to be able to buy his next pair of sneakers on his own - he's won a $30 gift card to New Balance Mashpee for getting it right!








